We also asked our customers to choose some words to describe FileZilla Pro, and it has been inspiring to learn that over 80% of respondents find it useful, and nobody said it’s overpriced. The results exceeded our most optimistic expectations: the survey provided a picture of the situation where our customers turn out to be “promoters”, with a value of 9.5 on a scale of 1-10. Our first question was aimed at assessing the loyalty of our customers ( Net Promoter Score.

We learned about what people from from FileZilla Pro because we administered a questionnaire. Recently we announced support for Google Cloud Storage, demanded loudly by our customers, who have now reached the remarkable number of 25 thousand units.

Eventually we decided to not invest in advertising, laser focusing on adding new features and promoting them.Ī key milestone was the inclusion of FileZilla Pro in the Mac Apple Store, which now accounts for about two-thirds of total sales, confirming that, despite Apple’s market penetration is lower, the Mac App Store is definitely the most effective marketplace to sell software. We started investing on advertising, but bidding on the keywords of interest turned out being pretty hard, and we didn’t want to raise the product’s price just to afford marketing campaigns. So after the first few weeks we launched a new website entirely dedicated to the sale of this version, completely separated from the original project website. While only few users were opting for FileZilla Pro, it was refreshing to see that our unobtrusive marketing approach didn’t receive any criticism, although we definitely needed a new funnel. Instead of pushing FileZilla Pro we decided to display just a simple comparison table at download times, to serve and inform FileZilla user base about our brand new flagship product. Knowing that upselling a community is bad and wrong, both from a social and business point of view, and we proceeded very cautiously. FileZilla Pro was launched on the 8th of May 2017, initially only for Windows. FileZilla Pro, the version dedicated to users professional, recently turned a year, and we decided to zoom back over and share with you some bits of that.

Is filezilla pro free